获得上海市“晨光人才”与“浦江人才”称号，betway唯一官网“蔡冠深优秀青年教师”奖，2016年获Association For Consumer Research最佳工作论文奖，2024年获Tourism Management最佳审稿人奖，主要研究方向为社会心理学与消费者行为学。
教育背景
博士（市场营销），香港大学，2013-2017
硕士（市场营销），北京大学，2011-2013
学士（心理学），北京大学，2007-2011
工作经历
betway唯一官网，必威betway平台，讲师（2017-2022），副教授（2022-）
学术/社会兼职
担任Journal of Association for Consumer Research, Journal of Consumer Research (Trainee Reviewer), Tourism Management, Annals of Tourism Research, Journal of Business Research, Psychology and Marketing, 心理学报，管理评论，营销科学学报等国内外期刊审稿人。
教学教研
主讲课程：网络与新媒体营销（本科），管理学研究方法：定量方法（本科），产品设计心理学（本科），管理学2（研究生）
代表性论文
[1] Huang, Yunhui, Ke Zhang*, Xiaoyan Deng, and Qiang Zhang (2026), “Fast Fashion Consumption Signals Low Self-Control.” Journal of Consumer Research, 已接收 (UTD 24, 通讯作者/共同第一作者).
[2] Gong, Han, and Ke Zhang* (2026), “Patience and Promotion: Intertemporal Preference for Premium-based (vs. Discount-based) Promotions.” International Journal of Research in Marketing, 已接收 (ABS 4 / FMS A, 通讯作者/共同第一作者).
[3] Zhang, Ke*, Xinru Sun, and Gang Li (2025), “Virtual Influencer and Cultural Heritage Destination: Endorsement Effectiveness of Virtual versus Human Influencers.” Annals of Tourism Research, 110, 103873. (ABS 4 / FMS A)
[4] Jia, He (Michael), Yunhui Huang, Qiang Zhang, Zhengyu Shi, and Ke Zhang* (2024), “Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products,” Journal of Consumer Research, 50 (6), 1097-1116 (Editor's Choice, UTD 24, 通讯作者).
[5] Zhang, Xiaoling, Ke Zhang*, Shibo Li, and Damien Koenitz (2023), “Effects of Store Fixture Shape at Retail Checkout: Evidence from Field and Online Studies,” Production and Operations Management, 32 (10), 3158–3173 (UTD 24, 通讯作者).
[6] Hou, Yuansi, Ke Zhang*, and Gang Li (2021), “Service Robots or Human Staff: How Social Crowding Shapes Tourist Preferences,” Tourism Management, 83, 104242 (ESI高被引论文，ABS 4 / FMS A通讯作者).
[7] Hou, Yuansi, and Ke Zhang* (2021). “Space and Money: How and Why Crowding Influences Tourists’ Sensitivity to Price Magnitude,” Journal of Travel Research, 60(3), 520-531 (ABS 4 / FMS A通讯作者).
[8] Zhang, Ke, Yuansi Hou, and Gang Li (2020), “Threat of Infectious Disease during an Outbreak: Influence on Tourists’ Emotional Responses to Disadvantaged Price Inequality,” Annals of Tourism Research, 84, 102993 (ESI高被引论文, ABS 4 / FMS A).
[9] Zhang, Ke, Yuansi Hou, Gang Li, and Yunhui Huang (2020), “Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers,” Journal of Travel Research, 59(4), 661-673 (ABS 4 / FMS A).
[10] Kim, Sara, Ke Zhang, and Daeun Park (2018), “Don’t Want to Look Dumb? The Role of Theories of Intelligence and Humanlike Features in Online Help-Seeking,” Psychological Science, 29(2), 171-180 (Lead Article, ABS 4 / FMS A).
[11] Kim, Sara, Rocky Peng Chen, and Ke Zhang (2016), “Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games,” Journal of Consumer Research, 43(2), 282-302 (UTD 24).
代表性项目
[1] 国家自然科学基金面上项目，主持，执行期，2022-2025，进行中
[2] 国家自然科学基金青年项目，主持，执行期：2019-2021，已结题
[3] 上海市晨光人才计划项目，主持，执行期：2019-2021，已结题
[4] 上海市浦江人才计划项目，主持，执行期，2018-2020，已结题
